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Brilliant Earth

4.5(247)· Google4.5 out of 5 from 247 reviews (Google rating)Jewelry StoreOpen now · closes 7:00 PM
Open now · closes 7:00 PM

About Brilliant Earth

Brilliant Earth is a jewelry store and showroom at 277 Pierce St in Birmingham, MI, offering engagement rings, wedding rings, and fine jewelry. Its selection includes natural diamonds, lab-grown diamonds, and gemstones. The company describes ethical sourcing and a more transparent, sustainable, compassionate, and inclusive jewelry industry as central to its mission. Personalized consultations with a jewelry specialist are available in person or virtually, and appointments are required. Customers can schedule by phone or through the company’s website.

The showroom offers repair services, delivery, and in-store pickup. Its listed accessibility features include a wheelchair-accessible entrance, parking, restroom, and seating. The business identifies itself as LGBTQ-welcoming and a transgender safe space. Paid lot parking is available, and accepted payment methods include credit cards, debit cards, and NFC mobile payments. On Google, Brilliant Earth has a 4.5-star rating from 247 reviews.

Known for

  • Engagement rings, wedding rings, and fine jewelry
  • Natural and lab-grown diamonds
  • In-person and virtual consultations by appointment
  • Jewelry repair services
  • LGBTQ-welcoming showroom

What reviewers say elsewhere

  • “Amber M was absolutely wonderful! I’ve been to a few jewelry stores and none of them have made me feel as comfortable or as important as I did here, she went over every single detail from clarity to length and width of the diamond. It’s …”

    — Tawny Mazzeo, September 15, 2026 · google

  • “I had an excellent experience working with Alina at Brilliant Earth in Birmingham, Michigan. From the initial engagement ring consultation through designing the perfect ring, she was incredibly helpful, knowledgeable, and communicative e…”

    — Allen Crudo, September 13, 2026 · google

  • “My Fiancée and I had an appointment with Emeri to build my engagement ring and the experience was wonderful. She was so warm and welcoming! She helped make the experience feel special. It was great working with her :)”

    — Sara, September 8, 2026 · google

  • “We have had an amazing experience buying both my engagement ring and my fiancés wedding band at brilliant earth! Both times we were fortunate enough to work with Emeri and she was extremely kind, knowledgeable, and made us both feel comf…”

    — Stephanie Dean, August 29, 2026 · google

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